The scout movement approached me with a problem. Kids these days are glued to the screen. Wether it's a PC or their cellphone or a video console, they just don't want to leave the house and they definitely don't want to sign up to the Hebrew Scouts Movement.
With the help of AI, I created social media posts that antagonize the kids that stay at home and tell them that only real kids play outside.
The campaign proved to be highly successful, resulting in a 25% increase in enlistments to the movement compared to the previous year.


